Chief Marketer Staff

• Make Your Strategy All About the Customer

  You know that age old mantra, garbage in garbage out? Well, it’s true

• Agencies

  Mail Stream: August 3

  The Christian Science Monitor offers a charter subscription to its new print newsweekly. Legal thriller author John Grisham has lent his name in support of the Southern Poverty Law Center

• 2009 PRO Awards: Reader Revolution

  Sony’s Reader Digital Book was the first-to-market in January of 2006, but now faces competitive pressures from other brands such as Amazon’s much publicized Kindle

• 2009 PRO Awards: 31 Days of the Dragon

  The HDX “Dragon” laptop had been on the market for nine months and sales were slowing down. Prior to another product launch, HP wanted to entrench itself better in the blogosphere

• 2009 PRO Awards: LU Café

  Kraft acquired the French brand LU Biscuits and needed to relaunch it in the U.S. The target audience was female cookie lovers with premium taste

• 2009 IMA Award Winners

  Best In Show Pedigree Million Dog Mosaic (Also a Winner in the Viral Promotion and New Media) Viral Promotion WINNER: Pedigree Million Dog Mosaic (Also won Best in Show and Winner in New Media) FIRST PLACE: Battle of the Bands & The Quest for the …

• 2009 Finalists

  This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

• 2009 Pro Award Finalists

  The 2009 winners have been announced – click here for the full list!

• GUNSLINGERS GO HOME

  Sometimes it seems like chief marketing officers are living in the Wild Wild West, riding their horses from town to town, frequenting one saloon after

• Agencies

  Strategies: Love Connection

  When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily