Chief Marketer Staff

• 2009 PRO Awards: True Blood

  Looking to generate awareness and viewership for True Blood, a new TV show about the vampire genre, HBO not only targeted its audience with this campaign, it engulfed and surrounded it

• 2009 PRO Awards: CNN Community Outreach

  Coming off a passionate presidential race, CNN wanted to keep the passion running high for its year-end cause-related programs, CNN Heroes, which honors hometown heroes, and Planet in Peril, an environmentally based program

• 2009 PRO Awards: The Stanley Works Experience

  The Stanley name had a good reputation among tools buyers, but few people knew that it also sold a variety of other products, including industrial tools for oil rigs and security systems — one that is even used at the White House

• Agencies

  Sears Assembles Air Band, Gomez for fall Teen Fashion Campaign

  Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.

• 2009 PRO Awards: Yahoo! Purple Pedals

  It’s hard to maintain customer loyalty today with such a fragmented media environment. Yahoo!, despite its years of success, was facing just such a challenge

• Roger Siboni Becomes InfoGroup Chairman

  Roger Siboni was named chairman of data company InfoGroup

• CADM Gives Volunteer Award To Agency Colman Brohan Davis

  Marketing firm Colman Brohan Davis will receive the 17th Chicago Association of Direct Marketing (CADM) Natalie P. Holmes Volunteer of the Year Award.

• Merkle Picks Angie C. Moore To Lead Fundraising Group

  Database marketing agency Merkle has named Angie C. Moore senior VP and general manager for its fundraising services group.

• Interactive Agency Rise Adds Former Leo Burnett COO To Board

  Rise Interactive, an Internet marketing agency, has added Jack Kraft, a former COO of Leo Burnett, as a member of its advisory board.

• Steven Murphy To Step Down As Rodale CEO

  Steven Pleshette Murphy will step down as president and CEO of Rodale Inc. He will be succeeded by Maria Rodale.