Chief Marketer Staff
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Email
Stupid Idea Watch: What Not to Put in a Work E-mail
An account manager in Australia has been fired as a result of writing an obscenity-laced tirade about a client meant to be forwarded to a co-worker and then mistakenly hitting “reply” instead of “forward,” resulting in the message being sent to the client.
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Email
Court Orders No-Show EmailAppenders to Pay
An Illinois court has ordered EmailAppenders to pay Internet Retailer attorneys fees in a suit the publisher filed against the controversial data-sales firm last year.
However, it is seemingly unlikely that Internet Retailer will see a dime of the award.
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Retention Metrics You Should Be Using
It’s inevitable that customers leave. Your customer base is constantly evolving, and your customer loyalty and retention metrics likely hide that natural dynamic.
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Marketing Lines Blur in the Fast Food Sector—And Beyond
Traditionally, fast food product lines were clearly defined and the associated advertising was concise and usually predictable. That has changed.
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2009 PRO Awards: AC/DC Album Launch
Walmart wanted to make a big splash for AC/DC’s new Black Ice release, their first studio album in eight years
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2009 PRO Awards: Puffs Plus On-pack
Puffs Plus, soft tissues with a touch of Shea butter, wanted to drive mothers of young children to Walmart during the cough and cold season
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2009 PRO Awards: GameStop Guitar Hero
Video and software retailer GameStop has a 23% market share, but is facing increasing competition from bigger stores
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2009 PRO Awards: Merry Giving Black Friday Holiday Event
General Growth Properties (GGP) was looking for a way to cut through the clutter of a competitive holiday season and get its female 25-54 audience to spend at their malls despite the recession
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2009 PRO Awards: Pebbles Big Taste Adventure Beneath Bedrock in 3-D
In 2008, Post repositioned Pebbles as the cereal with “little pieces, big taste,” after finding out that kids felt Pebbles was small on flavor and fun and were likely to switch