Chief Marketer Staff

• Agencies

  Postal Service Offers First-Class Postage Sale

  The U.S. Postal Service will conduct a reduced-postage-rate test for high-volume first-class mailers. The discount program, which is similar to its summer sale for standard class mail, will go into effect on Oct. 1 and expire on Dec. 31.

• Listline e-Newsletter 8/12

  Direct Media Millard has won management of these files, which name 430,338 and 227,649 buyers respectively. Belardi Ostroy was the previous manager

• Online Spending Dips for First Time: ComScore

  U.S. online retail spending totaled $30.2 billion in the second quarter, a 1% decrease from $30.5 billion in the prior year and only the second quarter on record the figured has fallen, according to ComScore.

• Fossil Income Falls 33.9%

  Fossil Inc. posted net income of $16.6 million for the second quarter, a 33.9% decline from $25.1million in the prior year.

• Donnelley Names Tonyes President

  Donnelley Marketing has named Brad Tonyes president, replacing Dan Gust who is retiring after 34 years. Gust will be involved over the next few months as part of a planned succession.

• Inter/Media Names Yallen CEO

  The Inter/Media Group of Cos. has named Robert Yallen chief executive officer. He moved up from president and chief operating officer where he has served for the past 10 years.

• Agencies

  Meet the Broker: Katherine Sharma

  Today we meet Katherine Sharma, director of new business development at Acculists USA in Ventura, CA, where she’s been since the end of 2006.

• Email

  ExactTarget Signs CoStar Group

  ExactTarget announced today that it has signed CoStar Group, Inc.

  The international commercial real estate research and information firm will use ExactTarget

• Email

  Funny Kerfuffle Watch: Magilla Part of Anti-Spammer Tiff

  An opinion piece that appeared in this newsletter last year is at the center of a dispute between a fairly prominent anti-spammer and a lawyer who has defended clients against him.

• Email

  Stupid Scammer Watch: Sincerely, Shove It

  As some readers may be aware, I occasionally respond to Nigerian 419 e-mail scams. The idea is to have some fun and hopefully waste a little of their time, making it time they can