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Chief Marketer Staff

  • Turner, PGA Hook into Hybrid Model for iPhone App

    Turner Sports and golf association the PGA of America are breaking new ground in smartphone applications by offering an app for the iPhone and iPod Touch that earns its revenue from both advertising and user fees

  • Nestle Will Send One Healthy, Pure Family to Hawaii

    Nestle Pure Life bottled water is looking for the healthiest family of the year and wants to reward them with a Hawaii trip for four and a training session with Oprah’s fitness coach Bob Greene

  • In TV’s Future, You’ll Be In Control 24/7

    Exactly how dependent are we on television? And what behaviors surrounding the medium are in the very DNA of TV?

  • DMA Hires CMO, Sales VP

    The Direct Marketing Association has hired Tom Shimko to serve as senior VP and CMO, and Lee Shufro as VP of sales.

  • Publicis Groupe Acquires Interactive Firm Razorfish From Microsoft

    Publicis Groupe SA will acquire digital marketing agency Razorfish from Microsoft Corp

  • Agencies

    Direct Sales Least Weak Among Nautilus’s Units

    “Least weak” may be damning with faint praise, but for exercise and fitness marketer Nautilus Inc., the cross-training sneaker fits.

  • Priceline Revenue, Income Up As Travelers Bargain Shop

    A trend of racing to the lowest price, which has been fueled by online comparison engines, has proven profitable for Priceline.com. More, along with The Bean-Counter’s Take, follows.

  • Aggressive List Management Files For Chapter 7 Bankruptcy

    Aggressive List Management of Springfield, IL filed Chapter 7 bankruptcy liquidation proceedings on Aug. 4.

  • Agencies

    Mail Stream: August 10

    Caribbean Travel + Life mailed an “Exclusive Charter Invitation” of a three-year subscription for $24.95. The Student Conservation Association is hitching its wagon to President Obama’s star – for at least one solicitation mailing. And the summer catalog from VitaCost offers a bevy of bonuses in return for orders in excess of $50.

  • Keep in Front of the Customer With SMS

    Everyone is talking about SMS today. In Asia, Europe and many other parts of the world, short messaging service (SMS) is a must to include in direct marketing campaigns and has been for several years. In the U.S., we have been slower to implement SMS marketing. Advertisers are changing their mindset however as recent statistics are showing over 75 billion text messages are now sent monthly. This is a 250% growth from the same time last year. Text messaging is now coming into its own as a pivotal part of advertising recommendations in the U.S. marketplace for 2009 and beyond.