Author

Chief Marketer Staff

  • Listline e-Newsletter 8/13

    Named here are 60.5 million cell phone users who’ve consented to receive text messages

  • Bud light Lime Brings Tunes to Canadian Fans

    Bud Light Lime, which was introduced to Canada earlier this year after a wave of grassroots social-media petitions that included five different Facebook pages, is rewarding its Canadian Facebook fans with a summer music giveaway

  • At Semester’s Start, Kmart Imparts Money Smarts

    Kmart is integrating a lesson plan into its back-to-school efforts with workbooks and information that help teachers and parents convey information about money management to kids

  • Growing Pains

    Once a hobby and perhaps source of revenue, Facebook has emerged as a real competitor in the quest for advertising dollars. The site, which depending on the day has a valuation ranging from $6 billion to $15 billion (compared with…

  • Agencies

    J. Crew Names Sukhinder Singh Cassidy To Board

    J. Crew Group, Inc. has appointed Sukhinder Singh Cassidy to its board of directors.

  • Agencies

    ICT Group Expands Indian Facility

    ICT Group, a provider of customer management and business process outsourcing solutions, has expanded its business processing operations in India

  • Income Margins Thin In InfoGroup’s Second Quarter

    InfoGroup was profitable by the skin of its teeth during its second quarter. More, along with The Historian’s Take, follows.

  • Agencies

    Postal Service Offers First-Class Postage Sale

    The U.S. Postal Service will conduct a reduced-postage-rate test for high-volume first-class mailers. The discount program, which is similar to its summer sale for standard class mail, will go into effect on Oct. 1 and expire on Dec. 31.

  • Listline e-Newsletter 8/12

    Direct Media Millard has won management of these files, which name 430,338 and 227,649 buyers respectively. Belardi Ostroy was the previous manager

  • Online Spending Dips for First Time: ComScore

    U.S. online retail spending totaled $30.2 billion in the second quarter, a 1% decrease from $30.5 billion in the prior year and only the second quarter on record the figured has fallen, according to ComScore.