Chief Marketer Staff

• Email

  Time to Rethink Individual Anti-Spam Suits?

  For years I have argued vehemently against anti-spam laws that give individuals the right to sue companies. But I am beginning to rethink my position.

  Why? Because the two most important spam-related lawsuits brought by individuals so far have resulted in major victories for marketers.

• Email

  So Where Did the White House Get Those Names?

  And the $64,000 question this week is: Where did the White House get the names of a bunch of people who claimed they were spammed as part of the national healthcare debate?

• Email

  Dissecting a Pitch that Smells

  Readers and colleagues occasionally forward me e-mails from vendors pitching them on buying e-mail lists. They want to know me if the messages look like they

• Social

  Hitting the Online Bullseye Requires Brand Democracy

  The people who use your brand are well qualified to help chart its fortune. They’ll tell you what they want and how they want it. The brand’s job then is to be responsive, like a friend or mate.

• Listline e-Newsletter 8/18

  Infocus Lists has won management of this file which names 13,604
  professionals at nearly 3,000 institutes of higher learning

• Agencies

  Rosemount Wines to Appear on “Hell’s Kitchen”

  Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen”.

• Jolt Pairs with Def Jam for Under-Cap Music Giveaway

  Energy drink brand Jolt is teaming up with the Island Def Jam music group to run what the beverage maker claims is the first under-the-cap promotion in the energy drink category

• Eight O’Clock Rolls Out More ‘Mad Men’ Campaigns

  Scotch, not coffee, may be the beverage of choice on “Mad Men,” the AMC cable series about the ‘60s-era advertising world

• Agencies

  Wildfire Acquires Keystone Marketing

  Marketing communications firm Wildfire has purchased Keystone Marketing, Inc

• News Briefs

  DUNKIN’ DONUTS: store owners, employees, suppliers and customers in New England raised more than $715,000 for the Dana-Farber Cancer Institute’s Jimmy Fund