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Chief Marketer Staff

  • Agencies

    Meet the Broker: Amy Carraher

    Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who’s brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition.

  • Special Report: Taking Names: E-mail list-building for the overworked and understaffed

    Whether you know it or not, your e-mail list may be dying. Ken Magill explores commonly used, low impact list-building techniques that even the most overworked marketer can – and should – implement now

  • Listline e-Newsletter 8/19

    Interactive Marketing Solutions has taken over management of this file
    which names 451,000 last-12-month discount club members

  • OPA Trashes Ad Networks … Badly

    In a blatant attempt to convince advertisers that there are fewer than 50 sites online that can drive brand awareness and purchase intent, the Online Publishers Association—a trade organization that represents media firms known mostly for their offline brands, such as the Wall Street Journal and the New York Times—recently published a study claiming ad networks are close to worthless for non-direct-response purposes.

  • Agencies

    Reward Program Communication Lacking: Study

    Don’t be surprised to find your loyal customers are greeting their rewards statement with a shrug. According to a recent study, more than two-thirds of all consumers rate their satisfaction with their statements seven or lower on a scale of one to ten.

  • LiveDeal Loss Deepens Amid Restructuring

    Online yellow pages provider LiveDeal Inc. generated $2.5 million in revenue during its third quarter, less than half of the $5.4 million it pulled in during third quarter 2008.

  • Michael McLaren Named to McCann Asian Posts

    Michael McLaren, who was named CEO of Worldgroup EXP in February of this year, is transitioning to regional director of McCann Worldgroup Asia Pacific and president and CEO of McCann Worldgroup Japan.

  • Agencies

    Webloyalty Links With Clipper Magazine

    Webloyalty.com has partnered with Clipper Magazine, a nationwide coupon

  • Agencies

    CRM Software Provider Sedona Juggles Revenue Model

    CRM provider Sedona attributed a $170,000 revenue drop in part to a change in how it books revenue. More, plus The Bean-Counter’s Take, follow.

  • Email

    StrongMail Lands Family Christian Stores

    StrongMail Systems, Inc. today announced that specialty retailer Family Christian Stores has brought its e-mail marketing in-house and has selected StrongMail