Chief Marketer Staff, Author at Chief Marketer

News Briefs

BROWN-FORMAN: has launched a new online forum, called Our Thinking About Drinking

U.S. Farm Data Acquires Farmer And Rancher Data Compiler

US Farm Data, Inc. has acquired New Century Marketing Services Inc.

RR Donnelley To Raise $350 Million In Refinancing Notes

R.R. Donnelley & Sons Company will offer $350 million of notes in an underwritten public offering.

Travelocity Global Acquires Indian Hotel Distribution Network

Travelocity Global has acquired Travelguru, an online hotel distribution network which represents more than 4,000 hotels in India.

Agencies

Chase Launches Rewards Card For Affluent Market

Chase Card Services has debuted Chase Sapphire, a rewards card aimed at the top 15% of American households, as ranked by income. More, along with The Snarker’s Take, follows.

Agencies

Triton Digital Acquires Loyalty Marketing Program Firm

Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.

Text And E-Mail Trail Traditional Media For Couponing

When it comes to coupon distribution, the Sunday paper reigns supreme. But the up-and-comer text and e-mail channels are making inroads. More, along with The Analyst’s Take, follows.

Agencies

Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who’s brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition.

Special Report: Taking Names: E-mail list-building for the overworked and understaffed

Whether you know it or not, your e-mail list may be dying. Ken Magill explores commonly used, low impact list-building techniques that even the most overworked marketer can – and should – implement now