Chief Marketer Staff

• Agencies

  7-Eleven Narrows 70 Video Submissions to 28 for a Public Vote

  7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner

• Agencies

  KFC Offers Boaters Drive Thru Sampling

  Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters

• News Briefs

  POPEYES LOUISANA KITCHEN: has launched a nationwide consumer-generated photo contest, “Get Some Wings and Get Away” to coincide with its wings promotion

• Toronto Man Fined $2 Million For Mailing Fake Promotions

  A Toronto man who sent out millions of deceptive direct mail promotions to consumers has pleaded guilty to offenses under the Competition Act and will pay $2 million.

• Robin Raff Named ECI Healthcare’s Strategy Director

  Expert Communications, Inc., a direct marketing agency, has appointed Robin Raff to the position of director of strategy for its healthcare practice, ECI Healthcare.

• Pete Mehr Promoted To Strategy Position In Merkle’s Healthcare Operation

  Database agency Merkle has named Pete Mehr chief strategy officer of its healthcare marketing practice.

• Agencies

  MTAC, USPS Launch Survey On Five-Day Delivery

  The Mailers Technical Advisory Committee (MTAC) and the U.S. Postal service have launched an industry survey regarding cutting back mail delivery to five days a week.

• Agencies

  Delia’s Second-Quarter DM Revenue Up, Margin Down

  By Richard H. Levey
  Delia’s, an apparel marketer focused on the young women’s market, generated $45.7 million in revenue during second quarter 2009, up from $44.6 million a year ago. What this has to do with the date Thanksgiving falls on, along with The Social Secretary’s Take, follows.

• Agencies

  PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives

  As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey

• Sometimes General is as Specific as You Need

  I’ve gone organic.