Chief Marketer Staff
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Prerecorded Telemarketing Calls Now Need Written Permission
Prerecorded commercial telemarketing calls to consumers are now prohibited by the Federal Trade Commission, unless the marketer has obtained written permission from targets wishing to receive such calls.
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Email
Jordan Cohen Joins Pivotal Veracity
E-mail industry veteran Jordan Cohen has signed with Pivotal Veracity as the deliverability consultancy
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Email
Smart PR Watch: A No-B.S. Reputation Save
An incident happened on marketing blog Web Ink Now last week that is a textbook case of how to handle bad PR online.
According to Web Ink Now
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Email
A Bad Gmail Rising
While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders, Google
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Agencies
Say Cheese, Year ‘Round: Beating the Seasonal Odds
Just like actors who get over being identified with an iconic role-think Melissa “Half Pint” Gilbert or Adam “Batman” West-products can also get typecast as “seasonal”
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Agencies
Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game
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Listline e-Newsletter 9/01
Chilcutt Direct Marketing is now managing this file which names 94,254 last-12-month inquirers
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Mobile
Captain Morgan Voicemail Tool Pranks Friends
Captain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends
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Women Use Social Nets, but Not to Meet Brands: Survey
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels