Chief Marketer Staff
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Agencies
Jos. A. Bank Income Surges 41%
Jos. A. Bank Clothiers Inc. posted net income of $12.5 million for the second quarter, a 41% surge over net income of $8.9 million in the prior year.
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Blyth Reports $15.6 Million Loss in Quarter
Blyth Inc., a direct marketer of home fragrance products, posted a net loss of $15.6 million for the second quarter, compared to net income of $3 million for the prior year.
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EDiets.com Taps Karlin and Pimsler for DRTV Effort
EDiets.com Inc., a provider of online weight loss services, has chosen Karlin and Pimsler for direct response television advertising for its meal delivery service.
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Agencies
Meet the Broker: Kerry Tranfa
Today we meet Kerry Tranfa, sales consultant/broker at Infocus Lists in Warrenton, VA where she
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Listline e-Newsletter 9/2
Infocus Lists has taken over management of this file which names 14,260 medical professionals. The file was previously managed in-house
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Paid-Content Wars Heat Up
As the Pittsburgh Post Gazette becomes the latest newspaper to delve into charging for online content, the Newport Daily News is reporting that its much-criticized move to bolster print by charging online readers higher fees is working.
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KnowledgeBase Launches Premium Change Of Address Offering
KnowledgeBase Marketing has introduced Premium Change of Address (COA), a suppression or new address service.
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Agencies
Direct Profitable Amid Rough Quarter For Gander Mountain
Gander Mountain, a retailer which offers outdoor activity supplies, apparel and footwear, generated $248.4 million during its second quarter, down from $252.9 million in second quarter 2008.
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DMA Offers Free Event For Unemployed Marketers
The Direct Marketing Association will host a networking event for DMers who are in between jobs and conducting employment searches.
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Martin Reidy Named President of Meredith Integrated Marketing
Meredith Corp. has named Martin F. Reidy president of Meredith Integrated Marketing.