Chief Marketer Staff

• Agencies

  Numbers Show Catalogs Remain Viable For Delia’s

  As previously reported, direct sales for apparel marketer Delia

• Agencies

  Coldwater Creek’s Catalog Seen As Retail Booster

  Coldwater Creek recorded a second-quarter net loss of $4.9 million, compared with net income of $3.1 million in second-quarter 2008. The company

• Direct Media’s Rosemarie Montroy Dies

  Rosemary Montroy, chief marketing officer at Direct Media Millard, has died of lung cancer.

• Listline e-Newsletter 9/11

  American List Counsel is now managing this file, which names 980,324 direct mail-sold subscribers. Worldata was the previous manager

• Mobile

  American Eagle Debuts Mobile Marketing Platform

  American Eagle Outfitters has launched a mobile commerce program. The new channel enables customers to browse and buy from the apparel marketer, as well as take advantage of the company

• Agencies

  J.Crew Talks Circ, Second Quarter Numbers

  J.Crew Group pulled in $357.6 million during its second quarter, besting the $336.3 million it generated during second-quarter 2008. But the big news was in its direct mail outlook. Details, along with The Eavesdropper’s Take, follow.

• Agencies

  DMA’s Lakshmi-Ratan Lands At Pitney Bowes

  Pitney Bowes has tapped former Direct Marketing Association executive Ramesh Lakshmi-Ratan to serve as its president of its Document Messaging Technologies (DMT) unit.

• Listline e-Newsletter 9/10

  Direct Media Millard has won management of this file which names nearly 11.8 million individuals sourced from questionnaires. List Services
  Corp.

• Stride Gum Lets Fans Fight Digital Monsters to Save a Real Arcade

  Stride Gum, the Cadbury Adams-owned brand whose ads encourage users to chew more gum, wants to get consumers playing more video games too. And they’re putting up $25,000 as a prize

• Agencies

  Hershey Video Contest Seeks College Football Fan

  Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion