Chief Marketer Staff

• FedEx Income Plummets 53 Percent

  FedEx Corp. posted net income of $181 million, down 53% from $384 million in the prior year.

• Lexus Introduces Hybrid with Sweeps, Spots and Print

  Lexus is introducing a new hybrid sedan with an integrated campaign that focuses on the car’s advanced technology and sustainable materials

• Safeway Hires Former Frito-Lay Exec as VP Consumer Brands

  Safeway has hired Joseph Ennen as senior vice president consumer brands

• Brands Rushing To Social Partly Out of Fear: Study

  Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors

• News Briefs

  STAPLES: has teamed up again with the Chicago Bears to launch the third Staples Dream Park Challenge, a campaign aimed at raising funds residents for local parks

• Agencies

  Meet the Broker: Ed Krug

  Today we meet Ed Krug, vice president of new business development at Plattform Advertising, where he works primarily with business-to-business lists.

• Eric Larsen Joins BuzzLogic As Executive Vice Chairman

  BuzzLogic has named Eric Larsen as executive vice chairman of its board of directors.

• Agencies

  Tony Baldus, Marsh US Consumer Garner DMA Financial Services Award

  Tony Baldus, senior VP of marketing and analytics for Marsh US Consumer, has been named direct marketer of the year by the Direct Marketing Association

• Internet Display, FSIs Only Growth Channels In Media Study

  Internet display advertising and freestanding inserts were the only channels to record revenue growth between the first half of 2008 and the first half of 2009, according to a new study.

• Adobe Systems To Acquire Omniture

  Adobe Systems Inc. will acquire Omniture, Inc. in a transaction valued at approximately $1.8 billion.