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Acxiom Acquires Middle East DM Firm

Acxiom Corp. has acquired DMS (Direct Marketing Services). The acquisition gives the data firm a toehold in the Middle East-North Africa market. DMS has operations in Saudi Arabia and the United Arab Emirates.

Research Finds Interactive Engagement Requires New Thinking

Respondents from six in ten organizations surveyed by marketing platform provider Alterian feel one-to-one engagement requires new ways of creating content, and a similar amount said existing techniques for understanding consumers needs required significant improvement.

Special Report: take your e-mail back to school

In this special report, Ken Magill goes back to
the basics and explores the bottom-line boosting
tactics and techniques every e-mail marketer
should implement. Sponsored by ReturnPath

Agencies

Meet the Broker: Chaim Lazar

Today we meet Chaim Lazar, president of Net 60 LLC, a list brokerage and management firm he founded in 2004.

Agencies

McDonald’s Gives Rail Riders Coupons and a Free Ride

Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers

Agencies

Cereal Hangs on to Top Coupon Ranking

Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com

Agencies

P&I Postscripts

CHOICE HOTELS INTERNATIONAL: has named Edward J. Valle chief marketing strategist

Media Horizons Launches New Transactional Database

Media Horizons Management has bowed EnVision, a consumer database which combines multi-channel transactional information with demographic and lifestyle data.