Chief Marketer Staff
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Agencies
Make it Count
During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented
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The Chieftains
QUESTION: HAVE YOU OR YOUR FAMILY RECENTLY RECEIVED A DIRECT MAIL PIECE THAT CAUSED A STRONG REACTION, EITHER POSITIVE OR NEGATIVE? SHARON HARTLEY, EXECUTIVE
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Agencies
Government Issues
When it comes to limits imposed by federal and state regulators, marketers could find they’re facing more obstacles to a fiscal recovery than just getting
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Agencies
Up, Up and Away
The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs
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Agencies
Chicago’s Field Museum Goes Mobile
Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago’s Field Museum of Natural History
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How to Measure Your Catalog Marketing Results
Remember the “good old days,” when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa’s got a brand new bag of metrics to contend with
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Agencies
The Name Game
List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate
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Agencies
Going Postal
The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers’ uncertainties about using the mails as a way
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Slammin’ Breakfast
On the menu of restaurant promotions, is a hot item these days; chains of all types are whipping up giveaways to struggle against dwindling traffic. But