Chief Marketer Staff

• Digital

  The New Real Deal

  Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

• INCENTIVES

  MOTIVATE Your Members Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story. While

• Crayola Goes Back to School With Social Media

  The start of the school year can be a stressful time, full of separation anxiety and fears of the unknown. It’s no day at the sandbox for kids, either

• E-MAIL

  Bad Gmail Rising While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail

• Email

  Gmail’s Growing Popularity Not Necessarily Good For Marketers

  While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore

• Email

  Pulling Ahead in the Slump

  Shane Evangelist loves a recession. Seriously. The reason? According to the CEO of U.S. Auto Parts, the current slump in the economy has many consumers

• MORE ISNOT ALWAYS NECESSARY

  In your marketing, do you overwhelm your customer base with the fancy stuff, or do you keep it simple and easy for them to digest? And in this rough economy,

• Doritos Amps Up Super Bowl, Xbox Campaigns

  There may be people who think it’s no big deal to have their homemade commercial run during the Super Bowl, or to get a first video game design placed

• Agencies

  Survey Says People Still Pay Attention to Direct Mail

  Here’s something for banks and credit card marketers to think about as they move away from direct mail to electronic communications

• CATALOG

  Helpful Hints THE METRIC SYSTEM Remember the good old days, when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual