Chief Marketer Staff

• Email

  Pulling Ahead in the Slump

  Shane Evangelist loves a recession. Seriously. The reason? According to the CEO of U.S. Auto Parts, the current slump in the economy has many consumers

• Crayola Goes Back to School With Social Media

  The start of the school year can be a stressful time, full of separation anxiety and fears of the unknown. It’s no day at the sandbox for kids, either

• E-MAIL

  Bad Gmail Rising While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail

• Agencies

  Survey Says People Still Pay Attention to Direct Mail

  Here’s something for banks and credit card marketers to think about as they move away from direct mail to electronic communications

• MORE ISNOT ALWAYS NECESSARY

  In your marketing, do you overwhelm your customer base with the fancy stuff, or do you keep it simple and easy for them to digest? And in this rough economy,

• Doritos Amps Up Super Bowl, Xbox Campaigns

  There may be people who think it’s no big deal to have their homemade commercial run during the Super Bowl, or to get a first video game design placed

• Digital

  All A-Twitter

  LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It’s safe to say that marketers fall into three categories when it comes

• ORVIS TWEETS AND BARKS

  Brad Wolansky, vice president of global e-commerce for The Orvis Company, recently told me his business isn’t using Twitter yet, but may have found the

• Make the C-Suite Believe

  Billboards and brand advertising. Trade shows and podcasts. Social media and search. Direct mail and print. The ever-evolving and ever-more-crowded media

• CATALOG

  Helpful Hints THE METRIC SYSTEM Remember the good old days, when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual