Chief Marketer Staff, Author at Chief Marketer

HSN’s Mobile Maneuver

Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front

WEB

Let’s Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month

See You in San Diego?

AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It’s the same for folks in the direct

Agencies

On the Upswing

It’s too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,

Agencies

Lists: Think Long Term for the Holidays

MANY DIRECT MARKETERS count on fourth-quarter sales to put them in the black, and experts agree that at least 40% of their success depends on the mailing

Agencies

Flying High

Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing

Thinking Out Loud: Relevant or Wrong

MARKETERS WANT TO GET THE BIGGEST BANG FOR THEIR ADVERTISING BUCK IN TODAY’S ECONOMY, AND NOT SURPRISINGLY, MANY ARE TURNING TO BEHAVIORAL TARGETING TO

Data & Analytics

Sears Gets Social With the DIY Market

Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

Ready, Fire, Aim—Wrong!

Sure, if at first you don’t succeed, try, try again. But isn’t it a better idea to get it right the first time? That’s where a strong marketing plan comes

Agencies

Slim Jims May Become a Thing of the Past

Thanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce