Chief Marketer Staff

• Agencies

  The Name Game

  List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate

• The Chieftains

  QUESTION: HAVE YOU OR YOUR FAMILY RECENTLY RECEIVED A DIRECT MAIL PIECE THAT CAUSED A STRONG REACTION, EITHER POSITIVE OR NEGATIVE? SHARON HARTLEY, EXECUTIVE

• Agencies

  Government Issues

  When it comes to limits imposed by federal and state regulators, marketers could find they’re facing more obstacles to a fiscal recovery than just getting

• Agencies

  Up, Up and Away

  The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs

• Slammin’ Breakfast

  On the menu of restaurant promotions, is a hot item these days; chains of all types are whipping up giveaways to struggle against dwindling traffic. But

• Agencies

  360 View

  CHIEF MARKETER: In school, you majored in psychology. What was the attraction to advertising? There’s obviously a natural link. LAZARUS: I was at Smith

• Agencies

  Going Postal

  The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers’ uncertainties about using the mails as a way

• Agencies

  Ways to Boost Loyalty Program Participation

  Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story

• Agencies

  HSN’s Mobile Maneuver

  Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front

• WEB

  Let’s Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month