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Chief Marketer Staff

  • Agencies

    Going Postal

    The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers’ uncertainties about using the mails as a way

  • Slammin’ Breakfast

    On the menu of restaurant promotions, is a hot item these days; chains of all types are whipping up giveaways to struggle against dwindling traffic. But

  • Agencies

    360 View

    CHIEF MARKETER: In school, you majored in psychology. What was the attraction to advertising? There’s obviously a natural link. LAZARUS: I was at Smith

  • Agencies

    Ways to Boost Loyalty Program Participation

    Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story

  • Marketers Mad About the Show

    Advertising is about one thing: happiness, says a character in Mad Men. Advertisers themselves seem very, very happy that the AMC show is a hit and went

  • ABERCROMBIE’S ARROGANCE ISN’T WORKING

    Teen retailer Abercrombie & Fitch has gone out of style. No matter how much it believed kids would never, ever abandon its stores filled with sexy clothes

  • Agencies

    HSN’s Mobile Maneuver

    Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front

  • WEB

    Let’s Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month

  • See You in San Diego?

    AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It’s the same for folks in the direct

  • Agencies

    On the Upswing

    It’s too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,