Author

Chief Marketer Staff

  • Email

    Faster Email Tech Means Higher Conversion Rates

    A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.

  • Social

    Brand-Building On Social Media

    There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

  • Take a Chance With Marketing Strategy

    Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.

  • Digital

    Online Ad Security and Google’s New Acquisition

    By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.

  • Internet Marketing Pitfalls

    There are a number of traps Internet marketers can fall into, including a lack of originality, lack of quality products and an obvious focus on making a quick buck.

  • Social

    Crowdsourcing and Lead Gen Programs Go Hand In Hand

    Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

  • Agencies

    Designing a Successful Lead Gen Form

    When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

  • Social

    A Guide to Stealing Competitor’s Facebook Fans

    The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.

  • 5 Killer Tips to Improve Content Marketing

    Make some noise with these five content marketing techniques that flat out get results.

  • Skills Marketers Need to Fill the Talent Gap

    This article offers research on the most desirable skills marketers need to fill the talent gap in analytical skill sets.