Chief Marketer Staff
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Agencies
Moneyball and Marketing: Challenging Conventional Data Wisdom
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
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Data & Analytics
Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
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Digital
The Challenges and Opportunities of Native Advertising Formats
What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.
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15 Reasons to Implement Predictive Analytics Now
Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.
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Social
10 Social Media Bloopers and Quick Fixes
Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here’s quick fixes.
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The New Customer First, Prospect Second Mindset
CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.
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Mobile
4 Market Leaders with the Courage to Embrace Technology
This report on four market leaders includes case studies each with advice for other marketers to follow.
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Agencies
Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day
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Technology Tools for Streamlining Online Marketing
Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.
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Agencies
How Grocers Transform Traditional Shopping Habits with Digital
Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
