Chief Marketer Staff, Author at Chief Marketer

Unlikely Friends—ConAgra and P&G—Pair for Cause Marketing Campaign

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

Agencies

CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

Agencies

Moneyball and Marketing: Challenging Conventional Data Wisdom

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

Data & Analytics

Focus on Individual Consumers, Not Campaigns, in Email

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

Digital

The Challenges and Opportunities of Native Advertising Formats

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

15 Reasons to Implement Predictive Analytics Now

Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.

Social

10 Social Media Bloopers and Quick Fixes

Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here’s quick fixes.

The New Customer First, Prospect Second Mindset

CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.

Mobile

4 Market Leaders with the Courage to Embrace Technology

This report on four market leaders includes case studies each with advice for other marketers to follow.

Agencies

Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day