Chief Marketer Staff
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10 Trends That Will Make or Break Your Email Marketing ROI in 2010
For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish
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Visa Takes its Olympic “Go World” Campaign Global
In the ramp up to the 2010 Winter Games in Vancouver, Visa is taking its “Go World” campaign global after successfully launching it in the U.S for the 2008 Beijing Summer Olympics
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FDA Goes After Online Sales of Flavored Cigarettes
The U.S. Food and Drug Administration is warning more than a dozen online cigarette sellers that they may be in violation of the new regulations against selling most types of flavored cigarettes to U.S. citizens
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Social Net Users Ready to Be More than Just Brand Friends: Study
Almost a third of social-network users think they’re a good place to learn more about brands and the products or services they sell, according to a new survey by Publicis Groupe division Performics and analytics firm ROI Research
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Agencies
Office Depot Instant-Win Game Promotes Smart Gifts Campaign
Office Depot is hoping to boost sales with its “Top 30 Smart Gifts” campaign
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Emirates Shipping Taps GT Nexus
Emirates Shipping Line has chosen GT Nexus to provide online marketing services.
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Illinois Sues Two So-Called Telemarketers
The Illinois Attorney General has filed a lawsuit against a telemarketing company that allegedly promised to immediately reduce consumers
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Agencies
Macy’s Narrows Losses In Quarter
Macy’s Inc. posted a net loss of $35 million for the third quarter, compared to a net loss of $44 million in the prior year.
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Bluefly Cuts Expenses, Slouches Toward Profitability
Bluefly Inc. is edging toward profitability. The online apparel marketer cut its net loss from just under $5 million in third-quarter 2008 to $915,000 in third-quarter 2009.
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Agencies
Meet the Broker: Harold Pratt
Today we meet Harold Pratt, president of Pratt Direct Marketing, Rosemont, IL, a company he has run since 1998.