Chief Marketer Staff

• Marketing Supply Chains Full of Kinks: Survey

  Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council.

• Agencies

  Pathmark Will Apply Web Coupons to Loyalty Cards

  Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program

• Agencies

  Fed Lays Out New Gift Card Rules

  Tougher restrictions have come down on companies offering gift cards

• Agencies

  Loyalty: The Year Ahead

  In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular

• Agencies

  P&I Postscripts

  WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract

• Agencies

  Sales Declines May be Slowing for Promotional Products

  The stormy economy has put a hurtin’ on promotional products sales

• CognitiveData hires Mike Roberts As Client Engagement Leader

  CognitiveData has hired Mike Roberts to serve as client engagement leader.

• Agencies

  Sharper Image Gives Camelot Venture Bigger Role in DM

  The Sharper Image announced that Camelot Venture Group has designed, developed and launched The Sharper Image

• Meter-Made To Offer EWayDirect’s E-Marketing Capabilities

  Meter-Made Marketing will offer eWayDirect

• Agencies

  McCallum Print Acquires ESP Printing & Mailing

  McCallum Print Group has completed its acquisition of the graphic assets, clients, programs and equipment of ESP Printing & Mailing.