Chief Marketer Staff
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Jupiter Sells AdRelevance Unit for $8.5 Million
Jupiter Media Metrix has sold AdRelevance to NetRatings for $8.5 million, the Silicon Alley Reporter Daily reported on Wednesday. AdRelevance is the online
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Aberdeen Forecasts IT Spending to Hit $1.43 Trillion by 2005
Worldwide information technology (IT) spending will reach $1.43 trillion by 2005, according to a report released by Boston-based market analysis firm
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DMA Report: 55% of Direct Marketers Earn Profits Online
A report by the Direct Marketing Association found that more than half (55%) of all direct marketers who engaged in e-commerce transactions earned a profit
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Yellow Pages ‘Flags and Flagpoles’ Heading Zooms in September
Twenty-three times as many consumers as usual referenced the Yellow Pages “Flags and Flagpoles” heading following the terrorist attacks of September 11,
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Shoe Carnival to Debut Online Store
Footwear retailer Shoe Carnival will launch an e-commerce store in the second quarter of 2002. The Evansville, In-based company formed an alliance with
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British Post Office to Close 3,000 Urban Branches
In an effort to cut costs, Britain’s postal service Consignia plans to close up to 3,000 post offices, according to wire service reports. Late last month,
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Catalog Sales Off for Coldwater Creek
Coldwater Creek had sales in 2001 of $464 million, up from $458.4 million in 2000. The cataloger and retailer’s net income fell from $13.2 million to
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Authors Guild Urges Members to Sever Amazon Links
The Authors Guild is urging its over 8,000 members to sever links from their Web sites to Amazon.com because of the company’s growing used-book business.
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Survey: DM Hiring Freezes Decline
More than two-thirds of direct marketing companies responding to the latest Bernhart Associates Employment Survey plan to add to staff before the end
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Yahoo’s Loss Rises on One-Time Charge
Yahoo! Inc., Sunnyvale, CA had first quarter revenue of $192.7 million, up from $180.2 million in first quarter 2001. The company’s net loss increased