Chief Marketer Staff
-
Lake Group Wins Technology Review E-mail List
Technology Review has chosen Lake Group Media Inc. to manage its 5,821-record e-mail file. The list is new to the market. Technology Review is a consumer
-
Penney March Sales Decline
J. C. Penney Co. Inc. reported catalog sales of $471 million for the five weeks ended March 30, a 22.5% decline from $630 million for the same period one year ago.
-
Mail Stream: A Report on Incoming Direct Mail
Reebok Women A rare direct mail promotion has been tracked for Reebok. Entitled Reebok Women, this new catazine effort is a perfect bound, 10-1/2″ x 7-3/4″
-
Jos. A. Bank Posts Nearly 24% Sales Increase
Jos. A. Bank Clothiers Inc. reported total sales for March increased 23.8% to $21.3 million, from $17.2 million one year ago. Combined catalog and Internet
-
Direct Sales Down, But Online Revenue Up, for Spiegel
The Spiegel Group, Downers Grove, IL, reported $217.8 million in sales for the five weeks ended March 30, down from the $254.8 million the retailer realized
-
NY Ban on Interstate Wine Shipments Challenged
Oral arguments on whether New York’s ban on interstate wine shipments to consumers is constitutional will be heard April 17 in a U.S. District Court in
-
Short Cuts
Postmaster General John Potter and Congressman Bob Goodlatte (R-VA) will be among the speakers at the Direct Marketing Association’s 2002 Government Affairs
-
DIRECT Listline
DirectConnect-Business There are 2.6 million key decision makers with purchasing power in this file. They are compiled from a number of businesses nationwide.
-
FTC Files Telemarketing Complaint Against Cross Media
The Federal Trade Commission has filed a civil action against Cross Media Marketing Corp, alleging telemarketing violations by its magazine division.
-
Bush Reportedly Considers Panel to Study USPS Future
President Bush is reportedly considering appointing a special commission to develop long-term solutions for the financially ailing U.S. Postal Service, according to Office of Management and Budget Director Mitch Daniels.