Author

Chief Marketer Staff

  • DIRECT Listline

    Christianity Today International These 129,180 gift givers and donors have been taken from the subscriber files of Christianity Today magazine, Today’s

  • Yesmail Appoints Four

    Yesmail has added four to its executive ranks. They are Edward Henrich, vice president of client services; Dave Linhardt, senior vice president of data

  • AOL Reshuffles Managers

    A management reshuffling at America Online placed COO-elect Bob Pittman at the helm of the Internet unit, Reuters reported. Pittman took over from Barry

  • Direct Media and Paradysz Matera Call Off Merger

    Direct Media Inc. and Paradysz Matera have called off the planned merger the two firms announced last October.

  • Good Catalog/Gifts.com for Sale

    (Catalog Age) Less than four years after buying Good Catalog Co., Reader’s Digest is trying to sell the gifts cataloger as well as its Gifts.com business.

  • DMA Cites Five Companies for Ethics Violations, Two Referred for Legal Action

    The Direct Marketing Association has cited five companies for violations of its Guidelines for Ethical Business Practice, and it has referred three of the companies to federal authorities for possible legal action.

  • Asset Sale Boosts Franklin Covey’s Fortunes

    Franklin Covey Co., Salt Lake City, had second-quarter net income of $35.1 million, compared with a net loss of $800,000 in second-quarter 2001. The company

  • Lands’ End Says Strong Easter Helped 2003 Outlook

    Lands’ End Inc. said that strong performance during the two weeks leading up to Easter resulted in both revenue and gross margin ahead of management’s

  • BOG Approves Rate Hike for June

    The U.S. Postal Service Board of Governors has approved the majority of the changes in domestic rates, fees and classifications proposed in the rate case settlement agreement recommended by the Postal Rate Commission.

  • BOG Approves 7.7% Rate Increase

    The U.S. Postal Service Board of Governors has approved the majority of the changes in domestic rates, fees and classifications proposed in the rate case settlement agreement recommended by the Postal Rate Commission.