Chief Marketer Staff

• Sales Nearly Flat as Blair Has Profitable First Quarter

  Blair Corp. had net income of $5.6 million in first quarter 2002, a turnaround from the $231,946 net loss it reported one year ago. Its sales were $135.3 million, up slightly from $133.1 million.

• Scholastic Buys Teacher’s Friend Publications

  Scholastic Inc., New York, has acquired Teacher’s Friend Publications Inc., a classroom decorative items marketer. The purchase price was approximately

• Goosecross Cellars Shifts to Direct Mail

  A dropoff in restaurant business after Sept. 11 forced winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move overstock

• OgilvyOne Acquires Chinese DM Agency

  OgilvyOne has purchased BrandOne, an independent direct marketing firm based in Beijing. Terms of the deal were not disclosed. BrandOne, which employs

• DM Firms Can Be Sold When the Price is Right, Panelists Say

  Want to sell your small and moderately troubled DM company?

• Inspector General Says USPS Could Save Money By Owning, Not Leasing Trailers

  The financially troubled U.S. Postal Service would save $85 million over 12 years if it bought the trailers it uses to transport mail instead of leasing them, USPS Inspector General Karla Corcoran said in a report Wednesday.

• Leahy Takes Aim at Senior Scams in Tough New Bill

  Fraudulent telemarketers would face harsh penalties under as part of a sweeping new bill to protect seniors proposed by Sen. Patrick Leahy (D-VT). The

• Apparel Unit Drags Down New England Business Service’s Income

  New England Business Service Inc. reported net income of $4.6 million during third quarter 2002, up from $3.5 million last year. Its quarterly revenue

• Books & Home Entertainment Division Leads Reader’s Digest Woes

  The Reader’s Digest Association reported third quarter 2002 net income of $16.4 million, down from $27.9 million one year ago. Its revenue fell from $597.9

• Mail Stream: A Report on Incoming Direct Mail

  Alaska Raptor Center A new promotion has been tracked for Alaska Raptor Center, a rehabilitation center for birds of prey. The 16-page 2001-2002 Gift