Chief Marketer Staff

• That’s Amore

  Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

• Agencies

  Lead Generation: Caller, You’re on the Air

  Until recently, most direct response radio was limited to low-price offers for vitamins, music and household gadgets. The belief was that expensive merchandise

• Draft Worldwide Wins Sara Lee Promotion

  Sara Lee has awarded the promotional business of its coffee and tea division to DraftWorldwide New York. The agency will handle regional account promotions

• Backward to Basics

  Dates, after all, should be intimate affairs. Six years ago, when Miller Brewing Co. launched Blind Date a sweepstakes awarding 500 winners a trip and

• Summer Trading

  ST. LOUIS-BASED Anheuser-Busch, Inc. this summer takes a break from supermodels and million-dollar prizes with Thirst for Summer, a three-stage effort

• Agencies

  A digest of daily news from DIRECT Newsline

  April 10, 2002 The Federal Trade Commission filed a civil action against Cross Media Marketing Corp. for alleged violations of the FTC’s Telemarketing

• Short Cut

  The New England Mail Order Association has named its newly elected officers of the board. They are: president, Robert Allen, president and CEO, The Vermont

• Agencies

  TV, Cable: Talk Like an Egyptian

  Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel’s

• Agencies

  Home Video: Back to the Bog

  It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

• Client Side

  Mercedes-Benz USA, Montvale, NJ, named Scott Keogh general manager of corporate communications. RadioShack Corp., Fort Worth, TX, named Douglas Scott