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Chief Marketer Staff

  • Products

    Below the Belt Didn’t know that today’s cool teens wear their shorts with the waistband turned down? Virginia Beach, VA-based Boxer Rebellion does. The

  • Agencies

    Catalogers Expand Magazine Advertising

    CATALOGERS HAVE traditionally been lukewarm about advertising in magazines. But at least two firms have had some success and intend to continue investing

  • Kicking Field Goals

    It’s not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.

  • Talk Like an Egyptian

    Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel’s

  • Agencies

    TV, Cable: Talk Like an Egyptian

    Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel’s

  • Short Cut

    The New England Mail Order Association has named its newly elected officers of the board. They are: president, Robert Allen, president and CEO, The Vermont

  • Agencies

    Mailing Builds Response for Contractor

    THANKS TO a Web-based direct marketing software system, a small construction company in Charlotte, NC was able to increase its quarterly mailing volume

  • Agencies

    Movie Madness

    IT’S EVERYWHERE! It’s everywhere! That paraphrase of the old Chicken Man radio show theme has been running through my head as of late. Advertising in-your-face

  • Agencies

    Round Two for GLB

    NO SOONER had the blizzard of privacy notices from financial services firms hit mailboxes last summer than the complaints began pouring in. The notices

  • Agencies

    Banners Lift Response

    ONLINE ADS that required an action boosted response 425% over branding ads for a Seagram Don Julio Tequila campaign. The campaign’s goals were to build