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Chief Marketer Staff

  • Agencies

    Franz Kafka Is Alive and Well and Working at eBay

    WHAT COULD BE a greater putdown than being kicked out of an organization? I’ll tell you what: being kicked out of an organization to which you don’t even

  • DIRECT Listline

    Time Inc. Home Entertainment New Movers Available for the first time from Millard Group Inc. is the Time Inc. Home Entertainment New Movers database.

  • Hire Education

    BMW of North America’s Hire Film Series won two Gold awards on its way to being named the best campaign of 2001 in the Promotion Marketing Association’s

  • That’s Amore

    Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

  • Agencies

    Hear and Now

    If you want to keep tabs on your telephone representatives’ performance, reports alone simply won’t do. To really see how your reps are communicating

  • Agencies

    direct listline

    New Lists Telebrands Product Buyers The 507,596 people on this list bought merchandise from direct response TV and space ads. Products purchased include

  • Agencies

    Fizz Whiz

    Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream

  • Agencies

    Catalogers Expand Magazine Advertising

    CATALOGERS HAVE traditionally been lukewarm about advertising in magazines. But at least two firms have had some success and intend to continue investing

  • Calls to Action

    Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

  • Agencies

    Mailing Builds Response for Contractor

    THANKS TO a Web-based direct marketing software system, a small construction company in Charlotte, NC was able to increase its quarterly mailing volume