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Chief Marketer Staff

  • Direct Focus Changes Name to Nautilus Group

    Direct Focus Inc. will rename itself The Nautilus Group, after one of its equipment lines. The Vancouver, WA-based firm markets Nautilus, Bowflex, Schwinn

  • Playboy Trims Loss in First Quarter

    Playboy Enterprises, Inc. had first quarter revenue of $66.1 million, up slightly from $65.4 million in first quarter 2001. The Chicago-based media company

  • Mail Stream: A Report on Incoming Direct Mail

    Haband Haband, the mail-order seller best known for its low-priced dress slacks, recently mailed a new drill bit premium designed to attract those who

  • Naviant Pays $4 Million for Majority Stake in 24/7 E-mail Unit

    Naviant has bought a majority stake in 24/7 Real Media Inc.’s e-mail division. The new entity will be called 24/7 Mail Inc.

  • The Class Menagerie

    The rich are different than you and me, declared F. Scott Fitzgerald. But they’re becoming less so at least for marketers, who have seen a blurring line

  • Agencies

    Never Say Die

    When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never

  • Agencies

    Back to the Bog

    It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

  • ITV Digital May Cut 1,400 U.K. Call Center Positions

    About 1,400 call center workers are likely to lose their jobs as a result of the liquidation of U.K. broadcaster ITV Digital. The BBC reported on Wednesday

  • You’ve Got Results!

    There probably isn’t anyone unfamiliar with the line, You’ve got mail. Heck, they even named a movie after it. America Online had the country again mimicking

  • Kicking Field Goals

    It’s not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.