Chief Marketer Staff

• Worldata/WebConnect Wins TechTV File

  Worldata/WebConnect won management of the new 150,000-record e-mail list from TechTV Family of Lists, effective May 5. TechTV is the only 24-hour cable

• Msdbm Spins Off CRM Software Group

  Msdbm/SourceLink will launch a new company, SourceLink Software Solutions Group. The new company will be run by Robert McKim, former msdbm CEO, and will

• Playboy Trims Loss in First Quarter

  Playboy Enterprises, Inc. had first quarter revenue of $66.1 million, up slightly from $65.4 million in first quarter 2001. The Chicago-based media company

• Magellan’s Touts Post-Sept. 11 Items in Its Summer Catalog

  Magellan

• House Bill Would Turn Unified Driver Licenses Into National ID Cards

  State-issued driver’s licenses would become de-facto national identity cards under a bill to standardize those documents introduced in the House Wednesday by two Virginia Congressmen.

• DIRECT Listline

  All-Start Sports Enterprises List Services Corp. has been named manager of the All-Start Sports Enterprises mail order buyers masterfile. Included are

• Popular Model Shuns Delia’s Over Unfair Labor Practices Allegations

  A popular Colombian singer would not have modeled for Delia’s Corp. had she known that the teen cataloger was involved in accusations of unfair labor

• Naviant Pays $4 Million for Majority Stake in 24/7 E-mail Unit

  Naviant has bought a majority stake in 24/7 Real Media Inc.’s e-mail division. The new entity will be called 24/7 Mail Inc.

• RedEnvelope Reports 71% Increase in 2002 Revenue

  A strong holiday season helped give RedEnvelope a 71% increase in revenue – to $56 million – for the fiscal year ended March 31. The company did not disclose

• Geerlings & Wade’s Loss Reflects Expanded Mail Program

  Geerlings & Wade, a wine and wine products marketer, reported a first quarter loss of $741,000, compared to a loss of $174,000 in first quarter 2001.