Chief Marketer Staff

• Agencies

  Shopping Trip

  Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

• Agencies

  Faithful Following

  Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast

• THE YEAR AHEAD

  FINANCIAL SERVICES: Credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory

• Agencies

  Steady Growth

  Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and

• Agencies

  Pride of Placement

  If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV

• Agencies

  Why People Clip Coupons

  Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

• Agencies

  Slow Growth

  Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

• PRO AWARD 09 WINNERS

  THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

• Friendship Counts

  If you can figure out a foolproof way to estimate the amount that U.S. brands will spend on marketing within social media this year or next, kindly let

• Agencies

  Cyber Monday Sales Could Set A Record $900 Million

  Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours