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Chief Marketer Staff

  • Agencies

    Tales From the Front

    GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

  • On Target

    Spending on e-mail marketing will hit $13.4 billion this year, according to Veronis Suhler Stevenson’s latest Communications Industry Forecast. That constitutes

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    Slow Growth

    Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

  • PRO AWARD 09 WINNERS

    THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

  • Agencies

    Spending up by a Nose

    Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

  • Agencies

    Steady Growth

    Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and

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    Pride of Placement

    If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV

  • Agencies

    Why People Clip Coupons

    Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

  • Looking for an Agency?

    You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

  • Friendship Counts

    If you can figure out a foolproof way to estimate the amount that U.S. brands will spend on marketing within social media this year or next, kindly let