Chief Marketer Staff

• Live from the CM: MPA Seeks Alternative Delivery

  Publishers may find substantial cost savings by presorting magazines and putting them into the mail stream closer to their destination, according to a study from the Magazine Publishers of America.

• Damart UK Discontinues U.S. Catalog

  Damart UK, England, has discontinued its U.S. catalog offering comfortable, warm underwear and clothing for men and women after response and revenue trailed

• Abercrombie Markets Children’s Thongs, Riles Critics

  Abercrombie & Fitch has come under attack once again for its racy marketing tactics. This time, the firm is marketing thong underwear in children’s sizes

• Live From CM: USPS Faces Challenges Over Circulation Auditing

  A publishing industry group is actively combating U.S. Postal Service challenges to controlled circulation figures, filing a challenge on behalf of one magazine this month and working with an advisory group to review current guidelines.

• Short Cuts

  Shopping network ShopNBC has formed a commerce initiative with American Online Inc. to promote its products on a number of AOL Web sites and through AOL’s

• MASTERCARD TAPS INTEGER FOR $20MM ACCOUNT

  MasterCard International, Purchase, NY, named Integer Group, Golden, CO, to handle its estimated $20 million promotion account. MasterCard began an agency

• REVLON TRIES RUNNING LIGHTS

  Revlon, New York City, last week embarked on a five-city mall tour for Skinlights cosmetics. The Revlon Skinlights Experience gives free makeovers and

• Live from Circulation Management Conference & Expo: Less to B-to-B Controlled Circulation Than Meets the Eye?

  B-to-B controlled circulation publishers are spending less time making sure their subscribers are right for their advertisers.

• Minnesota Governor Considers Sweeping Privacy Bill

  Gov. Jesse Ventura of Minnesota is considering whether or not to sign a bill that would require ISPs to tell consumers when they plan to disclose personal

• Circulation Excellence Awards Presented

  PC Magazine won the first prize for consumer magazines with circulation of 1 million or more at the Circulation Excellence Awards presented today at the Circulation Management Conference & Expo. Yahoo! Internet Life took the silver in that category.