Chief Marketer Staff

• A-B READIES LOW-CARB MICHELOB

  St. Louis-based Anheuser-Busch will introduce a low-carbohydrate Michelob in September, backed by a national marketing campaign. Michelob Ultra is currently

• B2B Brand Group Cuts Staffers by One-Third

  (Catalog Age) B2B Brand Group, which mails the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is restructuring into an entirely new business–one

• DR PEPPER SEES RED

  Dr Pepper/Seven Up, Plano, TX, this summer will launch the first flavor extension for its 117-year-old flagship Dr Pepper. Red Fusion hits stores mid-July

• Worldata/WebConnnect Releases MVP.com Female Buyers

  This new file identifies women who shop online at MVP.com, the official store of CBS.sportsline.com. Some 271,000 postal records and 273,000 e-mail addresses

• MASTERCARD TAPS INTEGER FOR $20MM ACCOUNT

  MasterCard International, Purchase, NY, named Integer Group, Golden, CO, to handle its estimated $20 million promotion account. MasterCard began an agency

• DIRECT Listline

  Itworld.com These 99,641 IT professionals signed up e-mail newsletters, and opted in for third-party offers. Itworld is the online publisher of news,

• REVLON TRIES RUNNING LIGHTS

  Revlon, New York City, last week embarked on a five-city mall tour for Skinlights cosmetics. The Revlon Skinlights Experience gives free makeovers and

• Live from Circulation Management Conference & Expo: Tips for Online Magazine Sales

  Magazine Web sites that attempt to replicate the bells and whistles of direct mail may be distracting prospects. They also may be cutting down purchase

• Orbitz to File for an IPO

  Travel site Orbitz has filed with government regulators to offer $125 million of its stock for sale, according to published reports. The company had a

• Minnesota Governor Considers Sweeping Privacy Bill

  Gov. Jesse Ventura of Minnesota is considering whether or not to sign a bill that would require ISPs to tell consumers when they plan to disclose personal