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Chief Marketer Staff

  • ClickAction and Engage in Danger of Delisting

    Both ClickAction Inc. and Engage Inc. have been notified by Nasdaq that they did not meet requirements for continued listing on the National Market System and are subject to delisting.

  • Short Cuts

    ValueClick Inc., a provider of interactive and traditional marketing services, has completed the acquisition of Be Free Inc., a provider of affiliate

  • Yankelovich Launches Attitudinal-Based Messaging Program

    Yankelovich Inc. has launched MindBase Scribe, an offering that ties direct marketing messages to Yankelovich’s Monitor MindBase lifestyle and attitudinal profiling system.

  • DIRECT Listline

    Industrial Masterfile Lake Group Media Inc. is offering this file of 79,045 active recipients of seven engineering magazines. Selections: Employee size,

  • Brookstone Posts $6.5 million First Quarter Loss

    Brookstone Inc. reported a net loss of $6.5 million for the first quarter of 2002, compared to a net loss of $5.2 million for the same period last year.

  • Mail-Well Sells Label Division

    Mail-Well Inc. sold its Mail-Well Label division to Renaissance Mark of Denver. The purchase price was undisclosed. Renaissance Mark is a privately held

  • Zany Brainy Credit Card Buyers File Debuts

    Edith Roman Associates today has introduced the Zany Brainy 1.9 million credit card buyers file. It includes a 153,600-name one-month buyers file for

  • Volvo Hires Euro RSCG MVBMS for Direct Marketing

    Volvo Cars of North America LLC has tapped Euro RSCG MVBMS Partners to provide full-service direct marketing.

  • Direct Listline

    SPS Vacation Sweeps Lighthouse List Co. offers the Silver Peak Solutions Vacation Sweeps list, a file of 495,000 active vacationers who responded to a

  • Mail-Well Sells Label Division

    Mail-Well Inc. sold its Mail-Well Label division to Renaissance Mark of Denver. The purchase price was undisclosed. Renaissance Mark is a privately held