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Chief Marketer Staff

  • European Parliament Urged To Keep Internet Use Data Private

    A coalition of international privacy groups is urging the European Parliament to reject a proposal that would allow the law enforcement agencies of its member nations to monitor the Internet and retain the communications and personal information of its users.

  • MKTG Services Tightens Operations

    MKTG Services Inc. continues to employ cost cutting measures and efficiencies as it winds down the completion of the integration of acquisitions to bring the firm in line with a troubled economy.

  • DMA Creating EU VAT Task Force

    The Direct Marketing Association is creating an industry task force to identify legal and practical issues surrounding the European Union’s new requirement for non-EU firms to collect value added tax (VAT) from EU consumers for goods and services they digitally download.

  • Mail Stream: A Report on Incoming Direct Mail

    Easton Press Since the events of Sept. 11, countless American-themed products have made their way to the marketplace. While sentiments such as patriotism

  • Former Fingerhut Owner to Buy Pieces of Fingerhut

    Ted Deikel, the former owner of Fingerhut Cos., and a partner plan to buy parts of the catalog retailer from Federated Department Stores Inc.

  • Short Cuts

    ValueClick Inc., a provider of interactive and traditional marketing services, has completed the acquisition of Be Free Inc., a provider of affiliate

  • Yankelovich Launches Attitudinal-Based Messaging Program

    Yankelovich Inc. has launched MindBase Scribe, an offering that ties direct marketing messages to Yankelovich’s Monitor MindBase lifestyle and attitudinal profiling system.

  • Abercrombie’s Children’s Thongs No Longer in Some Stores

    Children’s thong underwear has begun disappearing from some Abercrombie & Fitch stores in the Milwaukee area, and more stores are likely to follow suit.

  • Equity Marketing to Acquire Upshot from HA-LO

    Equity Marketing Inc. will acquire the principal assets of Upshot, a direct and promotional marketing agency, from HA-LO, pending approval of the U.S. Bankruptcy Court in Chicago.

  • Williams-Sonoma Net Earnings Skyrocket

    Williams-Sonoma Inc. reported net earnings of $15.4 million for the first quarter ended May 5, a jump over $500,000 for the same period in 2001.