Chief Marketer Staff
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DEAL FOR MILLER BEER IS BREWING
Philip Morris Companies is expected this week to announce the sale of Miller Brewing Co. to South African Breweries, according to published reports. “The
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NetCreations Debuts 13.6 Million-Record E-mail File
NetCreations is introducing a 13.6 million-record international master file of e-mail addresses. The list was culled from other NetCreations’ files. These
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Jupiter Media Metrix Puts Two Units on Block
Two units of financially ailing Jupiter Media Metrix are up for sale, and the New York firm hopes to find a buyer in the next two months. Divisions on
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Euro RSCG Worldwide Becomes Yahoo’s Worldwide Agency
Euro RSCG Worldwide will become the agency of record for Yahoo Inc.’s worldwide business. Black Rocket Euro RSCG in San Francisco will be the lead agency.
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FTC Names Price Telemarketers Should Pay for Do-Not-Call Lists
The Federal Trade Commission last week proposed that telemarketers should pay up to $3,000 a year each to help finance a national do-not-call registry
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Short Cuts
Stuart Lynn will retire as president and CEO of the Internet Corp. for Assigned Names and Numbers by March 2003. Andrew McLaughlin, another executive
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DIRECT Listline
Keystone Learning Systems MetaResponse Group has been named manager of the Keystone Learning Systems list. The 125,000 people listed on this file have
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European DMers Spent $43 Billion Euros in 2000: FEDMA
The report is a bit out of date, given that the dot-com implosion occurred in mid-year. But the Federation of European Direct Marketing (FEDMA) reported
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European Parliament Urged To Keep Internet Use Data Private
A coalition of international privacy groups is urging the European Parliament to reject a proposal that would allow the law enforcement agencies of its member nations to monitor the Internet and retain the communications and personal information of its users.
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Loose Cannon: Right Time, Right Price, Wrong Prospect
Apologies in advance to all fans of singer Meat Loaf: Sometimes two out of three doesn