Chief Marketer Staff

• Agencies

  Five Decisions that Drive Customer Loyalty

  This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you

• News Briefs

  JACK IN THE BOX: is getting in on the holiday promotion blitz. It is offering through Dec. 28 from 2:00 p.m. to 5:00 p.m. a half-off discount on all real ice cream shakes, including two seasonal favorites—Egg Nog and Pumpkin Pie

• Agencies

  Mailing Groups Say New Postal Forum Won’t Be a Bully Pulpit

  A group of industry trade organizations has launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas about the future of the U.S. Postal Service.

• JoS. A. Bank Reports 26% Increase in Profits

  JoS. A. Bank Clothiers, Inc. reported that net income for the third quarter increased 26% over the same period in 2008 to $11.7 million.

• Flightpath Hires Cliff Medney

  Digital agency Flightpath has hired Cliff Medney as chief creative strategist.

• Agencies

  Campaign/Client News: Air Wick, Hanesbrands

  Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services.

• Agencies

  Meet the Broker: Diane Dubocq

  Today we meet Diane Dubocq, director of list media at MetaResponse Group in Deerfield Beach, FL, where she’s worked for the past four years.

• Agencies

  Target Puts Gift Cards at Center of Holiday Campaign

  Target is using gift cards as an incentive to get people to shop in its stores

• Agencies

  Online Gift Card Purchases on the Rise

  Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences

• E-Tailing Round-Up: Cyber Monday Was Merry and Bright

  The numbers are in, and it looks like the ghost of Christmas 2009’s online shopping future will be a jolly soul. Stats released by several organizations yesterday show shopping levels for this year’s Cyber Monday topping 200 levels.