Chief Marketer Staff, Author at Chief Marketer

Introduction: Riding it Out

Every industry is entitled to a bad year once in a while. In 2001, just about every industry had one. Net revenues among the members of the PROMO 100

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FLORENTINE Holiday

NO ONE WANTS TO SPEND a huge part of their vacation waiting in line for tickets, or trying to arrange a tour in a country where they don’t speak the native

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Learning the Business

AFTER A TWO-YEAR HIATUS, the Direct Marketing Association’s List Council is reviving its Young Professionals series to train junior employees at list

Agency Net Revenues: Down to Earth

Lest you think a 9.4-percent revenue increase among promotion agencies is a bit too rosy, consider the fact that the figure represents the segment’s lowest

Interactive Marketing: The Tempo Slows

It’s kind of strange to be talking in critical terms about a segment that grew 15.4 percent to $1.5 billion. But when the Internet is the segment in question,

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letters to the editor

Why No DR Print? I was disappointed to see that direct response print media magazines and newspapers were not tracked in DIRECT’s annual marketing survey

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From Vision to Reality

YOU’VE READ THE ARTICLES. You’ve attended the trade shows. You’ve done your homework. And it’s become clear: Your company needs to use customer relationship

Introduction: A Half-Full Glass

Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce

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15 Easy Ideas for Improving Your Catalog

DRY AND BORING this is what the majority of catalogs seem like these days. But take a closer look and you can come up with some innovative creative techniques

Short Profiles: Seismicom

It didn’t take long for Seismicom to make a name for itself. Perhaps it was the America Online win, which came just months after former Flair Communications