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Chief Marketer Staff

  • Agencies

    Royal Mail Launches Direct Mail Postage Sale

    Following the lead of the U.S. Postal Service, Royal Mail has launched a sale on direct mail rates in the U.K.

  • Xinhua to Add E-Commerce to Acquired Online Portal

    China-based Xinhua Sports and Entertainment Ltd. will acquire NuCom Online Corp., which owns China’s largest sports portal, NuBB (http://www.nubb.com a sports portal, $27.6 million and is lookiing to add e-commerce to its offerings.

  • Aeropostale Income Jumps 47%

    Aeropostale Inc. posted net income of $62.6 million, for the third quarter, a 47% increase over $42.6 million in the prior year.

  • Agencies

    Epsilon Signs Extension with KeyBank

    Loyalty marketing services provider Alliance Data Systems Corporation yesterday announced that its Epsilon subsidiary has signed an extension agreement with Cleveland-based KeyCorp to continue providing direct marketing services to KeyCorp

  • Agencies

    Direct Offsets Neiman Marcus Nov. Decline; Saks Reports Dip

    Strong catalog and online sales apparently helped take some of the sting out of an otherwise tough November for Neiman Marcus.

    The luxury retailer reported yesterday that comparable revenue at Neiman Marcus Direct for Nov. 2009 was up 18.1% from the same period last year.

  • Agencies

    Social Media, E-mail Top Investment Areas: Survey

    More businesses plan to increase spending on e-mail and social media than on any other channel in 2010, according to a survey released recently by e-mail technology provider StrongMail.

    Forty eight percent of businesses surveyed said they will increase their marketing budgets in 2010 and 69% and 59% said they will increase spending on e-mail and social media, respectively, making the channels the two lead areas of investment in terms of growth, StrongMail reported.

    However, putting the results in perspective, the two channels still represent a rounding error of most marketers

  • Dockers Campaign Modernizes Khaki Pants

    Dockers, the khaki pants brand, is modernizing its image with a global campaign that calls for men to “Wear the Pants.”

  • Milk Board Debuts Dairy Family Documentaries

    A few years ago I overhead a young mom ask her son where milk came from. He responded with absolute authority that milk came from “the refrigerator.”

  • Agencies

    New Innovations in Games and Sweeps

    2010 will be a big year in innovation in games and sweepstakes

  • Agencies

    Five Decisions that Drive Customer Loyalty

    This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you