Chief Marketer Staff

• New Products and Services

  MindArrow OnTarget: a multi-level opt-in e-list and e-mail append service — MindArrow Systems Inc., Huntington Beach, CA.

• Internet Business International Sells Subsidiary

  Internet Business International Inc. has sold its sunglasses direct marketing subsidiary Ace Optics to CRT Corp. for $2 million in stock.

• Mail Stream: A Report on Incoming Direct Mail

  Cyberswim New in the mail is a futuristically named swimsuit catalog for women of all ages and sizes, Cyberswim. While Cyberswim’s Web site offers such

• SHOPPERS STILL CAUTIOUS POST-SEPT. 11

  Shoppers are still wary of buying big-ticket items in the post-Sept. 11 recession, according to a Harris Interactive poll conducted for DVC Worldwide,

• RYAN NAILS STANLEY ACCOUNT

  Tool maker The Stanley Works, New Britain, CT, named Ryan Partnership promotion agency of record this week after a review. Stanley picked Ryan because

• California Assembly Mulls Controversial Privacy Bill

  The California General Assembly is scheduled to vote anew tomorrow on a controversial financial privacy bill it previously rejected. The bill, S-773,

• Coldwater Creek Boosts Earnings in Midst of Channel Shift

  Coldwater Creek Inc. reported first net income of $2.8 million–double that of last year–despite a .07% downturn in sales to $112 million, compared with

• DMers Pony Up for DMEF Auction

  Several direct marketing firms have donated products and services for an auction to raise funds for the Direct Marketing Educational foundation. L.L Bean

• DIRECT Listline

  Cuisine at Home There are 112,400 active subscribers to this bi-monthly magazine, each of whom has paid $19.95 to receive a publication full of step-by-step

• EDS Exec Scores EC Privacy Contracts

  European data protection policies, those requiring standard contractual privacy clauses, were criticized today by a privacy authority in the United States.