Chief Marketer Staff

• U.S. Leads World in Online Purchasing: Survey

  The U.S. continues to be the global leader of online purchasing and spending, according to a survey by market research firm Taylor Nelson Sofres.

• DIRECT Listline

  Wall Street One All 53,888 subscribers have paid $125 for an annual subscription to this investment periodical. Nine in ten use an online trading service,

• Mail Stream: A Report on Incoming Direct Mail

  Cyberswim New in the mail is a futuristically named swimsuit catalog for women of all ages and sizes, Cyberswim. While Cyberswim’s Web site offers such

• Internet Business International Sells Subsidiary

  Internet Business International Inc. has sold its sunglasses direct marketing subsidiary Ace Optics to CRT Corp. for $2 million in stock.

• CompuCredit to Buy Fingerhut’s Receivables

  CompuCredit Corp. has agreed to purchase Fingerhut’s credit card receivables, totaling $1.2 billion, from Federated Department Stores, the Minneapolis

• DIRECT Listline

  Cuisine at Home There are 112,400 active subscribers to this bi-monthly magazine, each of whom has paid $19.95 to receive a publication full of step-by-step

• California Assembly Mulls Controversial Privacy Bill

  The California General Assembly is scheduled to vote anew tomorrow on a controversial financial privacy bill it previously rejected. The bill, S-773,

• J.C. Whitney Acquired by Riverside Co.

  J.C. Whitney & Co., a automotive accessories cataloger with annual sales of $170 million, has been acquired by Riverside Co., a leveraged buyout firm. The price was not disclosed.

• Letters to the Editor

  No doubt, over the last few months, you have wondered, along with thousands of your constituents, what will be the plight of the U.S. Postal Service over

• Coldwater Creek Boosts Earnings in Midst of Channel Shift

  Coldwater Creek Inc. reported first net income of $2.8 million–double that of last year–despite a .07% downturn in sales to $112 million, compared with