Chief Marketer Staff

• Alloy Buys YouthStream Media Networks for $7 Million

  Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.

• Alloy Buys YouthStream Media Networks for $7 Million

  Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.

• Dawn Zier to Run Reader’s Digest’s Circulation Operations

  Reader’s Digest Association, Inc., has named Dawn Zier vice president and circulation director for Reader’s Digest, its flagship publication. Zier had

• Jon Miller Appointed Chief of AOL

  AOL Time Warner Inc. has hired Jon Miller to lead the company’s America Online division, reports said. Miller will replace Robert Pittman as chief of

• Pennsylvania Launches Do-Not-Call List

  Four months after a new telemarketing law took effect, Pennsylvania has launched a do-not-call list. It will be maintained by the Direct Marketing Association.

• Verizon Debuts Major DM, DRTV Campaign

  Verizon, the New York

• Standard & Poor’s to Monitor Interpublic Group’s Credit Ratings

  Standard & Poor’s has placed The Interpublic Group of Cos. Inc., on its CreditWatch list. The announcement came the day after Interpublic said it would

• Standard & Poor’s Lowers Deluxe’s Long-Term Credit Rating

  Standard & Poor’s Ratings Services lowered its long-term corporate credit rating for Deluxe Corp. to single-‘A’ from single-‘A’-plus. Deluxe maintained

• Short Cuts

  Costa Mesa, CA-based Experian has formed a new division dedicated to providing fraud prevention and detection systems for financial services companies.

• Mazda Taps Harte-Hanks for Loyalty Efforts

  Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners. Specifically, Harte-Hanks