Chief Marketer Staff

• Verizon Debuts Major DM, DRTV Campaign

  Verizon, the New York

• SEC Cracks Down on Excessive Telephone Commissions

  A sweeping crackdown on investment fraud and bloated boiler room commissions was launched Tuesday by the Securities and Exchange Commission.

• Alloy Buys YouthStream Media Networks for $7 Million

  Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.

• DMA Names Easter Seals Nonprofit of the Year

  The Direct Marketing Association has named Easter Seals the Nonprofit Organization of the Year for 2002. “Despite the current economic and political climate,

• Short Cuts

  Aptimus Inc., has added two members of its management team. Chris Redlitz joins as senior vice president of sales and business development. Tom Soevyn

• USPS Taps AuthentiDate for Electronic Postmarks

  The U.S. Postal Service has signed an agreement with AuthentiDate to be the provider of its Electronic Postmark (EPM) service. Under the terms of the

• Amplification

  Despite an initial series of winners having been announced in Monday’s “Loose Cannon: Marketing Poetry, for Better or Verse,” the deadline for the TransUnion

• Time Customer Service Chooses Exstream to Generate Mailings

  Time Customer Service, the fulfillment center for the Time Inc. family of magazines, has chosen Exstream Software’s Dialogue to create and process customized

• Lou Dobbs to Keynote DMA Fall Conference

  Lou Dobbs, anchor and producer of CNN’s MoneyLine, will present ht opening keynote address at the Direct Marketing Association’s 85th Annual Conference

• Lyris to Acquire Sparklist

  Lyris Technologies will buy Sparklist.com Corp. to boost its customer base and its capability to manage e-mail lists for an undisclosed sum, according