Chief Marketer Staff
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DIRECT Listline
D-Markise Direct Media International Inc. has won the management of this list of 37,288 newsletter subscribers, all of whom are sourced from direct mailings.
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Alternate Marketing Appeals Delisting
Alternate Marketing Networks Inc. will appeal its delisting from the Nasdaq SmallCap market next month.
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RADISSON TAKES TO THE AIRWAVES
As a part of its tie-in with the “Spy Kids” sequel, Minneapolis-based Radisson Hotels & Resorts yesterday kicked off an extensive radio effort in 21 markets.
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Playboy Narrows Loss in Quarter
Playboy Enterprises, Inc. reported a net loss of $3.1 million for the second quarter, down from $8 million for the same period last year. Revenue for
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S&S Worldwide acquires Sally Distributors
(Catalog Age) S&S Worldwide, which sells games, crafts, and activities to schools, rehabilitation centers, and other institutions, has acquired substantially
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GENERAL MILLS DEBUTS ON-PACK DVDS
This October, Minneapolis-based General Mills becomes the first cereal brand to offer on-pack DVDs. Through a partnership with Columbia TriStar Home Entertainment,
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USPS Board Endorses Presidential Postal Reform Commission
The U.S. Postal Service’s Board of Governors Tuesday joined the growing number of organizations and legislators calling for a presidential commission to oversee postal service reform.
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DIRECT Listline
Martha Stewart Living Sport & Fitness Enhanced The 530,694 active paid subscribers on this file have all expressed an interest in various sports and fitness
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Paradysz Matera VP Jennifer Lin Dies at 42
Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died on Monday of cancer at age 42.
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Delia’s Reduces Second-Quarter Estimate
Delia’s Corp. predicted today that it will report second-quarter sales of $26 million and a loss per share of between 14 cents and 15 cents. Earlier,