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  • DIRECT Listline

    Victorian Trading Co. The close date for this catalog blow-in program is approaching for a Oct. 15 drop. Inserts are blown into the Victorian Trading

  • Short Cuts

    Donna G. Wald has joined Inter/Media Advertising in Encino, CA, as senior vice president/account director. She will manage the agency’s ditech.com business.

  • Anthrax Test Results to Arrive on Thursday: USPS

    Results of anthrax tests in two New Jersey mail distribution facilities will be released on Thursday, according to U.S. Postal Service spokesperson Diane

  • MaxWorldwide Stock Delisted

    After announcing Friday that it had delayed the filing of its quarterly report, MaxWorldwide Inc. has been notified by Nasdaq that its common stock will

  • Mail Stream: A Report on Incoming Direct Mail

    Clif Bar Sports performance snack maker Clif Bar is the latest retail grocery brand to promote samples of new products through the mail. By shrink-wrapping

  • Loose Cannon: The Ethical and the Pragmatic

    Recently, visitors checking out MBA programs on GradSchools.com were asked about ethics in business. Eighty eight percent of those surveyed by the online

  • Equifax Acquires Naviant for $135 Million

    Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million.

  • Suit Filed in California Over the Sale of Prescription Data

    A lawsuit has been filed against a California man charging him with invasion of privacy for allegedly selling a New York woman’s prescription drug data.

  • DIRECT Listline

    Crown Publishing Mail Order Buyers This file of 1.35 million consumers is newly managed by List Services Corp. Within the past 12 months, these individuals

  • Pennsylvania AG Cautions Against Do Not Call Fee Scam

    Pennsylvania consumers are being targeted by telemarketers who offer to list them on the Keystone State