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Chief Marketer Staff

  • Bingo.com and Walter Drake Partner

    Bingo.com Inc. has entered into an agreement with Walter Drake Inc., for its players to use “Bingo Bucks” to purchase discount coupons to use for Walter

  • Anti-Spam Group Uses Poetry to Catch Spammers

    Anti-Spam group Habeas Inc. is offering a new service to eradicate spam.

  • DIRECT Listline

    Telebrands Corp. Product Buyers Datamatch The 261,600 names in this 12-month database are buyers of general merchandise marketed through television commercials

  • Cross Media Revenue Up, Income Down for the Quarter

    Cross Media Marketing Corp. reported revenue for the second quarter of $37.1 million, a 57% increase over $23.6 million one year ago. For the quarter,

  • Mail Stream: A Report on Incoming Direct Mail

    Clif Bar Sports performance snack maker Clif Bar is the latest retail grocery brand to promote samples of new products through the mail. By shrink-wrapping

  • Loose Cannon: The Ethical and the Pragmatic

    Recently, visitors checking out MBA programs on GradSchools.com were asked about ethics in business. Eighty eight percent of those surveyed by the online

  • Concepts Direct Posts Higher Losses

    Concepts Direct Inc. reported a loss of $3 million for the second quarter, compared to a $1.4 million loss for the same period of 2001. The cataloger’s

  • Mazda Incentive Program Successfully Steers Test Drivers

    A 750,000-piece direct and e-mail campaign to generate interest in the Mazda Tribute has generated responses 7% higher than forecast, according to Doner

  • DIRECT Listline

    AAA Certified Nursing Aids Hugo Dunhill Mailing Lists Inc. is offering this new file of 1.3 million healthcare workers all sourced from state license

  • New Products and Services

    EnvYwraps: a plastic envelope made out of a durable, laminated paper-like material that can be printed in a variety of colors to help direct mail pieces