Chief Marketer Staff
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Banta Names Streeter CEO
Banta Corp. has named Stephanie A. Streeter president and CEO. Streeter has served as president and COO since January 2001, and will take her new post
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Ziff Davis to Pay After Online Security Breach
About 50 consumers will each receive a payment of $500 after their credit card information was exposed via a privacy breach on Ziff Davis Media’s Web site.
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DMA Sets Deadline for Nonprofit Federation Awards
Oct. 18 is the deadline for the Direct Marketing Association’s “Nonprofit Achievement Award” and “Nonprofit Public Service Award,” which will be presented
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1-800-Flowers.com Teams With AmericanGreetings.com
1-800-Flowers.com Inc. and AmericanGreetings Corp. have formed an alliance that will make the online florist the exclusive floral provider for AmericanGreetings.com’s
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LOEWS BLITZES WITH NFL TIE-IN
New York City-based Loews Cineplex Entertainment and the National Football League, New York City, are teaming up on a co-marketing effort that starts
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FLORIDA BRANDS WATER
Thirsty? Visit Florida. The state’s tourism board (which really is called Visit Florida) tapped BEVsystems International, Miami, to expand sales of FLA
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REDNOR OUT AT DRAFTWORLDWIDE
In a possible case of getting booted up, Jordan Rednor is stepping out of his role as president and coo of Chicago-based DraftWorldwide for an unspecified
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Live from List Vision: ALC Wins U.S. News & World Report File
American List Counsel has been named to manage the U.S. News & World Report file of 2 million. The appointment takes effect Sept. 1. U.S. News & World
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Brevity, Offer and Opt-Out Means Lead Tip List for E-mail Campaigns
When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.
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DIRECT Listline
Opt-in E-Mail Addresses From Shopnow.com Dunhill International List Co. is offering this new file of 11.5 million online shoppers. Selections: Age, sex,