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Chief Marketer Staff

  • Banta Names Streeter CEO

    Banta Corp. has named Stephanie A. Streeter president and CEO. Streeter has served as president and COO since January 2001, and will take her new post

  • Ziff Davis to Pay After Online Security Breach

    About 50 consumers will each receive a payment of $500 after their credit card information was exposed via a privacy breach on Ziff Davis Media’s Web site.

  • DMA Sets Deadline for Nonprofit Federation Awards

    Oct. 18 is the deadline for the Direct Marketing Association’s “Nonprofit Achievement Award” and “Nonprofit Public Service Award,” which will be presented

  • 1-800-Flowers.com Teams With AmericanGreetings.com

    1-800-Flowers.com Inc. and AmericanGreetings Corp. have formed an alliance that will make the online florist the exclusive floral provider for AmericanGreetings.com’s

  • LOEWS BLITZES WITH NFL TIE-IN

    New York City-based Loews Cineplex Entertainment and the National Football League, New York City, are teaming up on a co-marketing effort that starts

  • FLORIDA BRANDS WATER

    Thirsty? Visit Florida. The state’s tourism board (which really is called Visit Florida) tapped BEVsystems International, Miami, to expand sales of FLA

  • REDNOR OUT AT DRAFTWORLDWIDE

    In a possible case of getting booted up, Jordan Rednor is stepping out of his role as president and coo of Chicago-based DraftWorldwide for an unspecified

  • Live from List Vision: ALC Wins U.S. News & World Report File

    American List Counsel has been named to manage the U.S. News & World Report file of 2 million. The appointment takes effect Sept. 1. U.S. News & World

  • Brevity, Offer and Opt-Out Means Lead Tip List for E-mail Campaigns

    When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.

  • DIRECT Listline

    Opt-in E-Mail Addresses From Shopnow.com Dunhill International List Co. is offering this new file of 11.5 million online shoppers. Selections: Age, sex,