Chief Marketer Staff

• Agencies

  Direct Operations Take Loss At Gander Mountain

  Third-quarter direct response operations recorded a $2.3 million net loss at Gander Mountain, while the outdoors products marketer

• Mobile

  Wendy’s To Offer Mobile-Based Coupons In Northeast

  Fast food chain Wendy’s International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign.

• Agencies

  Mail Stream: December 22

  The holiday 2009 catalog from DeSantis Collection offers discounts and incentives to purchase its menswear offerings. The American Bird Conservancy asks

• Agencies

  Look for More Data Diversity in the Years Ahead

  There’s been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.

• International Consolidated names Remer CFO

  International Consolidated Companies, Inc. (INCC) has named Stanton Remer its CFO.

• MMAC To Acquire Education Products Marketer Trudy

  MMAC, LLC will acquire Trudy Corp.

• Email

  StrongMail Acquires The Email Advisor

  StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization

• Sally Beauty Holdings Acquires Sinelco Group

  Sally Beauty Holdings Inc., a direct marketer of professional beauty supplies, has acquired Sinelco Group NV, a Belgian wholesale distributor, for about 25.5 Euros ($36.6 million.

• Scholastic Reports Income Gain

  Scholastic Corp. posted net income of $55.5 million for the second quarter, an increase over net income of $43.1 million in the prior year.

• Agencies

  FedEx Net Income Falls 30%

  FedEx Corp. reported net income of $345 million for the second quarter, a 30% decrease from $493 million last year.