Chief Marketer Staff

• PowerPact Hires Chief Strategy Officer

  PowerPact Holdings, the owner of consumer promotion agency PowerPact and digital video solutions company TouchStorm, has hired Robert Mazzucchelli as chief strategy officer, a new post

• Chief Marketer’s top stories of 2009

  Here’s our list of the most read articles of 2009

• News Brief

  HALLMARK: is offering virtual gifts on its Facebook page, one each day via its SocialCalendar

• PC Mall Unit Acquires Data Systems Worldwide

  Sarcom, Inc., a subsidiary of PC Mall Inc., has acquired certain assets of Data Systems Worldwide

• Options Media Acquires Bluetooth Advertising And SMS Technology

  Options Media Group Holdings, Inc. an e-mail service provider, will acquire technology relating to Bluetooth advertising and mass SMS text message broadcasting capabilities from H2O PM, Inc.

• Online Retail Sales Up From 2008: Coremetrics

  U.S. online retailers saw improvement in their sales during the first two weeks of December, when compared with the same period a year ago.

• Agencies

  New Firm Acquires Food Marketer, Food Manufacturer

  MA Holdings, Inc., a newly formed holding corporation, has acquired catalog/Internet marketer M&S Fine Foods as well as Authentic Mexican, Inc., a specialty foods manufacturer.

• Q&A: Dockers VP Global Marketing on Reviving Flagging Sales

  Levis Strauss & Co. is taking a bold approach to reinvigorate its Dockers brand, specifically men’s khaki pants, which has been in a slow decline for the last 10 to 15 years

• Harte-Hanks’ Aicklen Joins ThinkVine

  Don Aicklen, who had been with marketing services firm Harte-Hanks, has joined ThinkVine.

• Gregg Michaelson Takes CMO Position At Rodale

  Publisher Rodale Inc. has promoted Gregg Michaelson to chief marketing officer and president of integrated marketing and sales.