Chief Marketer Staff
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New Penton Database Offers Targeted B2B Data
Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.
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Agencies
Three Key Steps for Analyzing Social Media Sentiment
Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
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Data & Analytics
Using Enewsletters to Drive Customer Behavior
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
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Agencies
Developing Sophisticated Lead Scoring
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
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Big Data for Smaller Businesses
Why DataMentors says Big Data isn’t just for big businesses.
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Agencies
IKEA Puts Employees on the Road to Provide Home Makeovers
IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.
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Social
3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn
Get some chatter going on your LinkedIn branded page with these three tips.
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Email
11 Tips for Building Your Email Marketing List
These 11 tips will help you build your email marketing list from the ground up.
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Big Spike in Marketing Technology Use by Progressive B2B Companies
B2B companies are employing marketing technology than ever. This report outlines what you need to know.
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Digital
Hotels.com Campaign is, Well Obvious
Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”
