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Chief Marketer Staff

  • A 9/11 Survivor Pushes on

    With the smell of acrid smoke still lingering in her hair, Barbara Hoffman picked over grapes and fresh vegetables at the supermarket near her home on the East Side. It was Sept. 11, 2001 and Hoffman had that morning narrowly escaped the horrors of the North Tower, the first tower struck that warm, sunny Tuesday, where she worked for Empire Blue Cross.

  • Koroberi New World Marketing Wins Two $100,000 Accounts

    Koroberi New World Marketing has won two new client accounts worth about $100,000 each. The new accounts are Crisplant Inc., a manufacturer and integrator

  • Short Cuts

    Search Engine company FindWhat.com has renewed it distribution agreement with CNET Networks Inc. Under the terms of the pact, Fort Myers, FL-based FindWhat.com

  • Blair Corp. Forms Pact With P&G

    Catalog company Blair Corp. has made a marketing alliance with Procter & Gamble’s Tide Fabric Care Network to leverage each brand to their respective

  • Direct Hit: Sept. 11, 2002

    I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

  • DraftWorldwide Names Gorski Director of DM

    DraftWorldwide, Chicago, has appointed William (Bill) Gorski as senior executive vice president, director of direct marketing.

  • HP Declares “Media Quiet Day”

    HP declared Wednesday a “media quiet day” in commemoration for the events that occurred last Sept. 11.

  • What It’s Like to Live Here a Year Later

    This morning, on the anniversary of Sept. 11, I’m bringing my girls to school, as usual, and taking the subway to work. I will be afraid, even though I believe that security will be tighter than ever before and that terrorists will probably wait to strike again for a day when we are off-guard.

  • SMG Ticket Buyers File Debuts

    Direct Media Inc., Greenwich, CT, is introducing the 2 million-name SMG Ticket Buyers file. People identified on this list have an average age of 28 and

  • Euniverse Buys ResponseBase

    eUniverse has acquired online marketing company ResponseBase LLC in an all cash deal. The interactive entertainment network said it plans to retain all of ResponseBase’s 24 employees including senior management.